Privacy policy

Privacy Policy

Last updated: 31 July 2025

This Privacy Policy outlines how ALÈCLEE Designs (“we”, “us”, “our”) collects, uses, stores, discloses, and protects personal information when you visit or interact with our Shopify-powered website, place an order, or engage with our services. By accessing our site or using our services, you confirm that you have read, understood, and agreed to the terms described below.

If there is a conflict between this policy and our Terms of Service, this Privacy Policy shall govern matters relating to the handling of your personal information.

1. Scope of Services: ALÈCLEE Designs operates this store and related services to offer a curated shopping experience. Our platform is hosted by Shopify, which supports service functionality and data processing.

2. Personal Information: We Collect: We define “personal information” as data that identifies or can reasonably be linked to you. This excludes anonymised or de-identified information. We may collect the following categories:

  • Contact details - full name, email address, telephone number, billing and shipping addresses.

  • Financial information - payment card details, transaction history, and payment confirmation.

  • Account data - usernames, passwords, preferences, and security questions.

  • Usage data - products viewed, added to cart, purchased, returned, or cancelled.

  • Communications - support enquiries and correspondence.

  • Device and technical data - IP address, browser type, cookies, and analytics tracking.

3. How We Use Your Personal Information: Depending on your interaction with us, personal data may be used for:

Providing, tailoring, and improving services To:

  • Process payments and complete orders

  • Manage preferences and purchase history

  • Enable notifications and customer account functions

  • Facilitate returns, reviews, and exchanges

  • Recommend products based on activity

Marketing and advertising With your consent, we may:

  • Send promotional communications

  • Display targeted adverts based on previous interactions

Security and fraud prevention To:

  • Authenticate user access and secure transactions

  • Detect, investigate, and address fraud or malicious activity

Customer communication To:

  • Respond to customer enquiries and provide support

  • Maintain business relationships and updates

Legal compliance To:

  • Meet legal obligations or respond to lawful requests

  • Participate in disputes or enforcement proceedings

4. How We Disclose Personal Information Disclosure may occur in these cases:

  • With Shopify and third-party service providers for IT management, fulfilment, and customer support

  • With marketing partners to deliver advertisements and personalised promotions

  • With legal or government entities where required

  • Within our corporate group for administrative purposes

  • During business transitions such as mergers or acquisitions

  • With consent, such as delivery instructions or social media integrations

5. Relationship with Shopify: Shopify hosts our services and processes personal data to provide and improve your experience. Shopify may also use personal information from your interactions with other stores for enhanced features. Shopify is independently responsible for processing this data. For further details, visit the Shopify Consumer Privacy Policy or exercise data rights via the Shopify Privacy Portal.

6. International Transfers: We may transfer and store your personal data outside your country of residence. For transfers beyond the UK or EEA, we rely on recognised safeguards, such as:

  • European Commission’s Standard Contractual Clauses

  • UK-approved equivalent contracts

  • Transfers to countries with adequate data protection decisions

7. Your Rights and Choices: Depending on your location, you may have rights including:

  • Right to Access - Request a copy of the data we hold.

  • Right to Delete - Request erasure of personal information.

  • Right to Correct - Request correction of inaccurate data.

  • Right of Portability - Receive your data in a transferrable format.

  • Right to Object or Restrict Processing - Control how data is used.

  • Right to Withdraw Consent - Revoke permissions for marketing or data use.

  • Managing Communication Preferences - Unsubscribe from promotional emails via the opt-out link.

If you are based in the UK or EEA, you may also exercise additional rights, subject to applicable law. These include:

  • Objecting to processing or restricting processing of personal data.

  • Withdrawing consent for any activity based on consent.

You may exercise these rights through our services or by contacting us directly. We may request proof of identity or authorised agent documentation before processing your request.

We will not discriminate against you for exercising your rights. Responses will be provided in accordance with legal timeframes.

8. Cookies and Tracking: Our website uses cookies and similar technologies to enhance functionality, personalise your experience, and monitor browsing behaviour. Please refer to our [Cookie Policy] for further details.

9. Children’s Data: Our services are not intended for children under the age of majority. We do not knowingly collect personal data from individuals under 16. Parents or guardians may request deletion of any data inadvertently submitted by a child.

10. Security and Retention: We implement reasonable safeguards to protect your personal information. However, no system is entirely secure, and data may be vulnerable during transmission.

We retain personal data as needed to:

  • Maintain accounts and services.

  • Comply with legal obligations.

  • Resolve disputes and enforce agreements.

11. Changes to This Privacy Policy: This policy may be updated from time to time to reflect legal, operational, or functional changes. Updates will be posted on our website with an amended “Last updated” date.

12. Contact: For questions, concerns, or to exercise your rights, please contact:

  • Email: info@alecleedesigns.com
  • Postal Address: 303 Eachelhurst Road, The Royal Town of Sutton Coldfield, Birmingham, B76 1DS

We act as the data controller for your personal information under applicable law.